HSEQ Consulting (Pty) Ltd
Colour Palette
Background
#000000
Accent
#FF0000
Typography
#FFFFFF
Surface
#1A1A1A
Design Decision
“We chose oversized all-caps impact typography because operations managers and site safety officers respond to authority, not softness. The scale of the headlines communicates that HSEQ operates at a higher standard — before a single service is described.”
The Brief
HSEQ Consulting needed a website that matched their authority in the petroleum and construction sectors — bold, credible, and engineered to generate inbound leads from site operators and project managers. The existing online presence did not reflect the depth and quality of their HSEQ service offering.
The Solution
We designed a high-impact dark industrial website with full-bleed black backgrounds and oversized white and red typography.
The centrepiece is the HSSE Compliance Gap Audit — a free, no-account-required interactive tool with 43 questions across 7 compliance categories:
- Legal Appointments
- OHS Policy & Documentation
- Emergency Preparedness
- Training & Competency
- Incident Reporting & Investigation
- OHS Committee & Governance
- Employee Wellness & Psychosocial Risk
The tool delivers an instant compliance score by category, an indicative cost to close each gap, and emails a full report to the prospect — capturing qualified leads automatically, without a sales call.
Key Outcomes
43
Question interactive HSSE compliance audit tool — live and capturing leads from day one
7
Compliance categories covered: Legal Appointments, OHS Policy, Emergency Preparedness, Training, Incidents, Governance, Wellness
Zero
Account required to use the audit tool — frictionless lead capture, no barriers to entry
BBBEE L1
Credentials and CIDB registration prominently displayed above the fold — trust before the scroll